商务谈判:价格拉锯战
外贸族 2008-04-15  【收藏】 【推荐】 【评论

    商务谈判:价格拉锯战

    Robert回公司呈报了Dan的提案后,老板很满意对方的采购计划,但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上八下的价格翘翘板上,双方是否能找到彼此的平衡点呢?请看他们的过招经过:

~0 X)

    R: Even with volume sales, our coats for the Exec-U-Ciser won't go down much.

waimaozu_com

    D: Just what are you proposing? www.waimaozu.com

    R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率)。We suggest a compromise——10%. 出口_waimaozu}+ w5 g5 B

    D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas? 外@贸@族

    R: I don't think I can change it right now. Why don't we talk again tomorrow? u& O$ I!

    D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.

u& O$ I!

    NEXT DAY Z# Q7 j9 Y& ^4 ^

    D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else. 外.贸.族

    R: I hope so, Dan. My instructions are to negotiate hard on this deal——but I'm trying very hard to reach some middle ground(互相妥协)。 外@贸@族

    D: I understand. We propose a structured deal(阶段式和约)。 For the first six months, we get a discount of 20%, and the next six months we get 15%.

WAIMAOZU.COM

    R: Dan, I can't bring those numbers back to my office——they'll turn it down flat(断然拒绝)。

外@贸@族

    D: Then you'll have to think of something better, Robert.

{- P"



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