如何推销新产品

    推销新产品是公司打开市场重要的一步。怎样才能让自己公司的新产品为更多人所知所晓、为市场所接受呢？下面是一些推销产品惯用的步骤，希望能对大家有所启发。 $ m O7 B$ n+ l:

    ●　 提议看产品 $ m O7 B$ n+ l:

    1. Mr. Mckenzie, let me take you to our showroom.

    2. How about taking a look at our latest products in our showroom？

    3. If you have time, I'd like to take you to our showroom.

    与客户讨论告一段落后，可以转移话题，提议另一件事：新产品。用语以“Let me……”,“How about” 或 “If……, I'd like to……” 表示礼貌性的建议。 外贸.族

    ●　 产品优缺点

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    1. It's only a prototype, but it's a prime example of our future line of smart products. Waimaozu^com

    2. This oven is just an example, but it's going to be our future line of smart products. Waimaozu^com

    3. This model hasn't been marketed yet, but we know it's going to be a top-seller. WAIMAOZU.COM

    在参观者看到产品之前，宜先说明该产品目前的状况。所使用的句子，前半部可先说稍有疑虑的一面（例如它只是个初步的样品，尚未正式生产），接着再强调好的一面。主要句型的结构是 “It's only……, but it's……”。 waimaozu_com

    ●　 强调特性

    1. Basically, "Correct Cook" makes it virtually impossible to over or under cook food. 出口_waimaozu}+ w5 g5 B

    2. Essentially, "Correct Cook" is mistake-proof.

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    3. The bottom line here is that "Correct Cook" is mistake-proof.

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    强调该产品最特殊的功能，容易让听者留下深刻的印象。可运用的关键词有：“basically”（基本上）和“essentially”（实质上），都是加重语气的字汇。 外.贸.族

    ●　 吸引用户 出口_waimaozu}+ w5 g5 B

    1. You must admit this type of feature will appeal to the many microwave users in the West. 出口_waimaozu}+ w5 g5 B

    2. You have to agree that this feature will appeal to the many users of microwaves in the West.

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    3. I think you have to acknowledge that this feature will appeal to the many users of microwaves in the West.

外.贸.族

    此段应直接指出这项产品的功能，因为这对将来要销售这项产品的客户是最具说服力的。句型用 “You must admit……”，不但加强说服力，而且让对方难以反驳。 s; j9